Do you communicate with clients by telling them what you think they should hear — or what they really want to know about you and your firm? Maybe it’s time to go on a journey to help you develop a more effective client communication plan.
Using our “journey map” template, you can analyze all the steps a client takes before and during their relationship with you. Filling out the template helps you gain a clearer perspective from the client’s point of view by asking crucial questions and pinpointing key stages in your communication timeline.
Understand what clients are looking for and questions they’re asking.
Tailor your communication strategy using six basic stages of journey mapping.
Identify the gaps in your current communication efforts.